Designed an interactive press kit to launch Mac N' Cheetos, complete with a toaster oven and custom 16-bit video experience. Resulted in 1.3M+ social interactions and a featured post from Vice’s MUNCHIES.
Led a multi-year rebrand and packaging redesign across the entire Scott & Jon’s product line. Rolled out nationwide, with products sold in 20,000+ stores across all 50 states.
Designed a multi-sensory in-flight experience that turned Southwest’s middle seat into the “Most Social Seat” on the plane. 175 passengers engaged on a single flight, generating 1.2M+ impressions, 100K+ video views, and 3K+ reactions.
Designed Costco-compliant packaging for a line of mobile charging accessories, balancing retail impact, product visibility, and strict structural requirements.
Designed an interactive influencer kit for Gillette’s Justice League collaboration, combining product samples, custom packaging, and an integrated digital experience. 500 kits distributed, generating 5M+ impressions.
Designed a direct-mail sales kit featuring product samples, a miniature brochure, business card, and embedded video to introduce independent hardware buyers to the One-Tie system.
ABM direct-mail campaign featuring a dimensional PB&J-shaped video player inside a custom folded carton and slipcover. The project received an Honorable Mention in the 2019 Next Generation Campaign Innovative B2B Marketing Awards.
Pop Up direct mailer designed for the Sacramento Kings to sell box seats in their new stadium, Golden 1 Center.
Created region specific yard signage for Graham Planer's Senate campaign. 14 distinct signs were created for the different regions of Maine. 60,000 signs had been printed and ready to be deployed when the campaign folded.
Designed a dimensional video mailer and sales tool for JLL’s leasing team to promote Park Tower at Transbay in San Francisco. The kits were sent to targeted major tech companies, including Facebook, which ultimately leased the entire building after members of its real estate team received multiple mailers.
It’s not the glamorous stuff, but a big part of design is making sure every touchpoint feels considered. From slide decks and one-pagers to internal documents and sales materials, keeping even the everyday stuff on-brand and well-designed helps build a stronger, more consistent brand.
Create a portable sales experience combining a folding video display with smaller giveaway kits, originally developed for Texas and later expanded to Florida and New York. 2019 B2B Marketing Awards · Best Customer Experience Initiative Finalist
As a growing short-term rental brand, Timberroot faced fierce competition for profitable properties. Highly targeted, well-designed acquisition materials, including perfect-bound prospectuses, helped Timberroot stand out to property owners and compete against much larger brands like Vacasa.
Support Elliott Management’s campaign for leadership change at Arconic with a dimensional video mailer sent to shareholders, making the case for change and delivering Elliott’s BLUE proxy card to cast their vote. The project generated significant coverage in the media, and helped Elliott overcome the Arconic board. 20,000 mailers sent · 3 Elliott Nominees Elected to Arconic’s Board.
Create a self-contained sales demo kit for Verizon’s Digital Signage team, allowing reps to demonstrate how its LTE solution could turn virtually any monitor or TV into a connected digital display.Each rugged case contained a 20" monitor, LTE media player, antennas, power supplies, cables and supporting technical information, all organized into an intuitive, plug-and-play presentation.I designed the entire experience and built the working prototype by hand, figuring out how to integrate and power all of the components within a single portable case.
Designed from scratch.Modeled in Sketchup, hand fabricated using laser cut parts, programmed using a Raspberry Pi 4.
Designed a dynamic onboarding kit to welcome new WNBA advertisers with something more memorable than an email. The centerpiece was a custom acrylic display featuring an integrated LCD screen that played branded video through a cutout of the WNBA logo and could live on as a piece of desktop decor. The kit also included everything advertisers needed to get up and running with the WNBA’s system.
Designed and produced a custom acrylic award for C-Suite Network’s Social Media Legends Awards. The “Hashie” incorporated embedded LCD video screens directly into the dimensional acrylic structure, turning the award itself into a multimedia piece that played custom content celebrating each recipient.
Support Elliott Management’s campaign for leadership change at Arconic with a dimensional video mailer sent to shareholders, making the case for change and delivering Elliott’s BLUE proxy card to cast their vote. The project generated significant coverage in the media, and helped Elliott overcome the Arconic board. 20,000 mailers sent · 3 Elliott Nominees Elected to Arconic’s Board.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
Classic designer move. The work is done, but the portfolio hasn't been updated.
